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Pricing

Built for the brands that care about every detail

Personal onboarding with every plan. We do not do self-service because your brand is not self-explanatory.

Social media and writing
Patina Compose
Your brand's voice on social media, in the press and on your website, in nine languages.
Andante
€3,600 per year

One person, one language at a time, 300 captions and 300 replies each month. Captions, press releases, journal pieces and descriptions of new experiences that sound like you on your best day. Replies to guest comments that feel personal, never templated. You choose the language each time, from nine, each one written natively.

This is where most clients begin. Posting daily across Instagram, Facebook and TikTok, with a press release or a new experience whenever the moment calls for it, 300 captions give you room to write well without counting. Unused captions and replies stay valid for 12 months.

€500 one-time setup.

Allegro
€6,000 per year

Two people, up to two languages at once, 600 captions and 600 replies each month. Choose any two of nine languages and every piece arrives in both, each written natively, never translated from the other. Each language counts as one caption, which is why Allegro holds twice as many.

For brands that live in more than one language. If your guests find you in English and Italian, or English and Arabic, or French and Japanese, every word should feel like it was written for them. That is what Allegro does. Unused captions and replies stay valid for 12 months.

€500 one-time setup.

Maestro

For groups, collections, and agencies managing more than one brand. Custom capacity, languages, and onboarding, shaped around how your portfolio actually operates.

Contact us to discuss your portfolio →
Review responses
Patina Care
Guest reviews, answered in your brand voice. Built only for hotels.
Adagio
€1,500 per year

Up to 800 reviews a year, one user, the hotel and one of its venues, such as its restaurant.

For seasonal and boutique hotels, where every review is read by someone who cares. The allowance is annual, never monthly, so the height of the season is answered in full.

€300 one-time setup.

Vivace
€2,700 per year

Up to 1,800 reviews a year, two users, the hotel and up to two of its venues, such as a restaurant and a beach club.

For larger hotels and those open throughout the year, where reviews arrive in greater number and each still deserves full attention. Two users allow front office and management to share the work.

€400 one-time setup.

Virtuoso
€3,900 per year

Up to 3,600 reviews a year, three users, the hotel and up to four of its venues: restaurants, bars, beach club and spa, each on its own review platforms.

For resorts where every venue has its own guests and its own reputation, and every one of them speaks in a single brand voice.

€500 one-time setup.

Every plan includes replies in your brand voice, never from a template, in nine languages, each written natively.
Patina Care is currently in development.
Digital presence audit
Patina Faro
Built only for hotels. Pay per audit, not per month. Run one when the moment calls for it.
Core audit
€900

A complete truth check for a boutique hotel. Every platform where you appear, compared against what is actually true: your name, address, star rating, room count, descriptions. Every discrepancy surfaced, side by side.

Standard platform coverage, moderate complexity. For a hotel with one name and one story to protect.

Full audit
€1,500

For hotels with a restaurant, spa, pool, or other named venues that carry their own listings. The truth record is larger, the platforms multiply, and a wrong detail about your restaurant is a different problem from a wrong detail about your rooms.

Parasitic booking sites, unauthorized social media accounts, inconsistent star ratings, scraped photos. Everything surfaced, everything documented.

Complex audit
€2,700

For properties where one name holds a hotel, restaurants, boutiques, spa, and venues that each live their own life online. Every sub-venue has its own listings, its own reviews, its own exposure to misinformation. The audit scope is the widest Faro offers.

When your brand is a destination in itself, the number of places it can be misrepresented grows with every venue you open. This is the audit that covers all of them.

Each audit includes a 30-day window with two scans: discover, fix, verify.
Patina Faro is currently in development.
What the setup covers
We never simply hand over a login. Before a single word is written on your behalf, we study your existing content: how your brand sounds at its best, what it would never say, the words it favours and the register your guests already recognise. This becomes your brand voice. For Patina Care, we add what reviews require: every detail of your hotel and each of its venues, how you wish complaints to be handled, the subjects you never discuss in public, and how the tone should shift between praise and criticism. It takes time, and we do not rush it.

We come from hospitality. That is why this works.

We have been the ones writing the captions at midnight, trying to make tomorrow's post sound like it came from the brand and not from whoever happened to be on shift. We built PatinaWorld because we needed it ourselves.

Every client works directly with us. No support tickets, no chatbot. You will know who we are and we will know your brand.

See it for yourself.

A personal introduction, under 30 minutes, built around your brand.

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Designed for brands where nothing is left to chance.